Activation Strategy, Planning & Creative; Events & Roadshows; Promoter Management; In-store Activation; Visual Merchandising; POSM Management
Wanting to usher in a new era with their new and improved formula, Crispy, the chocolatey rice cereal, needed a new look to match. Hence, our team provided a one-stop solution for the brand, journeying from start (ideation) to finish (launch).
Riding on the elements of fun and play, we began by reimagining Kris, the brand mascot, and the packaging for all three flavours (Original, Strawberry and Orange), as well as introduced an original tagline for the confectionery, 'Crispylicious'. We proceeded to actualise these elements in the roadshow design (POSM) and the customer engagements (claw machine, ring toss and balloon giveaway), which centred the theme of a funfair.
Our efforts for the brand made for a successful launch, which, in turn, made us their choice agency.