Services

Merchandising Management & Business Intelligence

Solution

We helped Purina implement FIFO and FEFO to ensure product freshness, as well as check on near expired stocks regularly to minimise trade returns. First expired, first out (FEFO) takes into account that what retailers receive may not necessarily be the freshest product. Instead of defaulting to putting the newest incoming stock in the back, the expiration dates are checked. The freshest product goes to the back and the oldest product goes to the front. If any accidental mixing were to occur, either by an associate or a customer, FEFO also helps catch it.