Always Marketing Services Group (Always)
and Omni Marketing Global (OMG) announce a
strategic partnership in Asia
Established in 1999, Always is China’s largest
and most reputable provider of omni-channel
“System + Service” marketing solutions, with a
network of over 90 offices nationwide. Founded
in 1993, OMG is a global retail and marketing
solutions provider operating in more than 40
countries across six continents, with a strong
market leadership position in Asia and
subsidiaries in Thailand, the Philippines,
Vietnam, Singapore, Hong Kong, and Taiwan.
Demo Power, OMG’s shopper activation business
unit, brings 33 years of professional expertise
in shopper engagement. Its capabilities are
reinforced by long-term partnerships and
continuous innovation developed alongside global
retail partners throughout Asia, Europe and
North America. Headquartered in Shanghai with
offices in Hong Kong and Malaysia, Always
specializes in field marketing services and has
built an outstanding track record in
technology-empowered field management and
business intelligence platforms.
This strategic partnership brings together two
industry leaders, creating Asia’s largest and
most comprehensive activation and field
marketing service network.
Retail partners and brand clients will benefit
from elevated shopper and brand engagement
programs, strengthened execution capability, and
enhanced data-driven insights to deliver
improved return on investment.
All operating companies within the expanded
group will progressively roll out RetailAIM —
the proprietary field management and empowerment
platform developed by Always. A unified
technology and data ecosystem will serve
regional clients with standardized reporting,
consistent market insights and full operational
transparency across all regions, ultimately
driving greater operational efficiency.
The alliance also signals the official launch of
a new brand in the industry: Always
DemoPower.
Bob Mebruer, Founder of OMG, will be the
Chairman & CEO of the joint venture while
Patrick Goh, Managing Director of Always
Marketing Malaysia, will assume the role of
COO.
Always DemoPower would like to extend its
sincere appreciation to all retail partners and
brand clients for their ongoing trust and
support. We look forward to further close
collaboration and are committed to accelerating
the business growth of our partners.
奥维思集团与Omni Marketing Group
(OMG集团）正式宣布达成亚洲区域战略合作
奥维思市场营销服务有限公司成立于1999年，是中国规模最大、声誉卓著的全渠道「系统+服务」营销解决方案服务商，全国布局逾90家全资子公司。OMG创立于1993年，为全球零售及营销解决方案服务商，业务覆盖六大洲40多个国家，在亚洲市场拥有强劲的行业领导地位、分公司遍布泰国、菲律宾、越南、新加坡、香港及台湾。
OMG旗下的消费者互动业务单元，Demo
Power，深耕消费者场景营销领域已有33年专业积淀。依托与亚洲、欧洲、北美各大全球零售伙伴的长期深度合作及持续创新，其综合服务实力不断夯实。
奥维思总部位于上海，在香港和马来西亚均设有全资子公司、主营业务聚焦全渠道市场营销服务，在科技赋能线下及线上营销管理、商业智能平台搭建方面拥有卓越行业口碑与成熟落地经验。
此次两大行业领军企业强强联手，合力打造亚洲规模最大、服务体系最完备的终端消费者互动和销售激活与全渠道营销服务网络。
未来，零售合作伙伴及品牌客户将获得全面升级的消费者互动与品牌营销方案、更强的落地执行能力，以及更完善的数据驱动商业洞察，有效提升营销投资回报率。
整合后的集团旗下各运营主体，将逐步全面上线由Always自主研发的终端管理及赋能专属平台RetailAIM。通过搭建统一技术与数据生态体系，为各区域客户提供标准化报表体系、统一市场洞察视角、全链路运营透明化管理，持续提升整体运营效率。
本次战略结盟，亦宣告行业全新品牌Always DemoPower
正式面世
管理层人事任命同步出台：OMG创始人 Bob Mebruer
出任合资公司的董事局主席及首席执行官；奥维思马来西亚总裁Patrick
Goh 担任首席运营官。
Always
DemoPower谨向所有零售合作伙伴与品牌客户致以诚挚谢意，感谢长久以来的信任与鼎力支持。未来我们将持续深化战略合作，全力赋能合作伙伴，携手共促业务高速增长。