Services

Sales Representative Training and Management; Activation Strategy, Planning & Creative; Events & Roadshows; Promoter Management; Visual Merchandising; POSM Management

Overview

Johnson & Johnson sought for us to realise out-of-store events for their subsidiary of Acuvue, the brand of disposable contact lenses.

Solution

Since building a business relationship with the brand from the 4th quarter of 2018, we implemented an intensive training program for their promoters, strategized event launches, managed the installation and dismantling services, as well as provided overall support to their out-of-store events.

Achievement

Our efforts for the brand saw each event a success, firmly securing the relationship between the brand and us.