Activation Strategy, Planning & Creative; Events & Roadshows; Promoter Management; In-store Activation; Visual Merchandising; POSM Management
Darlie, one of the big names in the oral care industry, were intent on solidifying their marketing presence in both retail and pharmaceutical channels nationwide. To help them stay ahead of the game, we gave them a leg up through a selection of services.
To translate their intention into action, we provided the on-ground support of promoters, handpicked to embody the energetic brand image. We were also heavily involved in the conceptualization and production of the POSM. Furthermore, we extended our service of logistics management of premiums for their activations in East Malaysia.
Our efforts for the brand successfully increased their marketing presence nationwide, contributing significantly to the brand's growth in 2019.
To translate their intention into action, we provided the on-ground support of promoters, handpicked to embody the energetic brand image. We were also heavily involved in the conceptualization and production of the POSM. Furthermore, we extended our service of logistics management of premiums for their activations in East Malaysia.
Our efforts for the brand successfully increased their marketing presence nationwide, contributing significantly to the brand's growth in 2019.