Sales Representative Training and Management; Promoter Management; In-store Activation; Visual Merchandising; POSM Management
Intel had the right products and the right tools to market those products, yet they lacked execution. So, that was where our team stepped in.
Overall, our team was responsible for employing the relevant sales tools readied by Intel (Intelligent Point of Sale and Retail Experience Tool) in-stores. The promoters involved received comprehensive training through Intel's Retail Edge Program on product knowledge and said sales tools. Similarly, our team was present as support during their product launch.
Our efforts for the brand created a seamless retail experience from the first point of contact leading up to the point of sale.